Application of Data Mining and Customer Relationship Management Paper

Application of Data Mining and Customer Relationship Management Paper

Background: Data mining has become a popular tool in addressing many complex businesses problems and opportunities. It has proven to be very successful and helpful in many areas such as banking, insurance, and etc. The goal of many of these business data mining applications is to solve a pressing problem or to explore an emerging business opportunity in order to create a sustainable competitive advantage.

Assignment: Write a research paper that contains the following:

  • Discuss Customer relationship management using data mining applications.
  • Discuss Travel industry using data mining applications.
  • Compare and contrast data mining vs statistics.

Your research paper should be at least 3 pages (800 words), double-spaced, have at least 4 APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS Word format). Your cover page should contain the following: Title, Student’s name, University’s name, Course name, Course number, Professor’s name, and Date.

Submit your assignment on or before the due date.