Wk 5 – Apply: Strategic Plan Evaluation

Assignment Content

1. 
   Refer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc.
   
   In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:

   • The best possible options for evaluating a strategic plan
   • Corrective actions that should be taken to ensure company operations are correctly aligned with the strategic plan

   Include the following in your presentation:

   • How should the company measure organizational performance?
   • How will the company examine what progress is being made toward the stated objectives?
   • What criteria will be used when determining whether company objectives are measurable and verifiable?
   • Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?