Capital Structure Neuromarketing Discussion

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Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions with your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Neuromarketing is a controversial marketing technique. Research the issue and respond to the following questions in your discussion:

  1. Do you think neuromarketing is easier in an e-market environment?
  2. Identify an example you see as neuromarketing.
  3. How can neuromarketing be used in the financial management of Axetem?
  4. Take a pro or con position about the controversy about neuromarketing.