Coke India Crisis Communication Strategy Case Study Paper

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Coke India Crisis Communication Strategy Case Study Paper

For your second case study, please answer the questions over the Coca-Cola India case that begins on page 281 of your textbook. The questions are on page 296. If you use outside resources to answer your questions, please be sure to cite properly using either MLA or APA guidelines. Each question is worth 20 points.

Please include the questions in your case study paper. All papers should be at minimum, two full pages and no more than four pages. Use Times New Roman, 12 point, and single space paragraphs.

Please email me with any questions. Thank you.

Also there is a file attached to this task with a images of the book check it out

The 5 questions in page 296 are:

1- What are the key problems that Gupta should focus on in the short term and in the long term?

2- How would you evaluate the crisis

3- How well prepared was Coke India to deal with the CSE’s allegations?

4- what is your recommendation for Coke’s communication strategy? Who are the key constituents?

5- Could Coke India have avoided this crisis?

6- What should Gupta do now?