It is now time to step back from this process and evaluate how design-thinking can be applied to real-world business problems at your organization.
For this Assignment, imagine you have an opportunity to meet with the VP of Customer Services. You have 15 minutes to present on the value of the department’s use of design thinking to come up with a solution to a problem the team is experiencing.
Prepare a PowerPoint-style presentation with a pitch script in the Notes section outlining your pitch for the use of design thinking to solve a problem. Be sure to include the following, with any other relevant information that you think is essential to an effective pitch:
Be sure to draw on the articles by Brown (2008) and Brown and Anthony (2011) from this week’s Resources to support your conclusions.
Brown, T. (2008, June). Design thinking. Harvard Business Review, 86(6), 84–92. Retrieved from https://hbsp.harvard.edu/tu/92832d42
Brown, B., & Scott, A. D. (2011, June). How P&G tripled its innovation success rate. Harvard Business Review, 89(6), 64–72. Retrieved from https://hbsp.harvard.edu/tu/60b282b2