This week we focus on: applying environmental analysis information to marketing decisions, describing an informational goal to be addressed by manipulation of primary and/or secondary research, determining marketing objectives, strategies, and tactics and formulating internal and external messaging that demonstrates an understanding of the implementation of marketing strategy and tactics.

You have several activities that provide information to assist in understanding the topics listed above. One of these is the “TEDTalks: Seth Godin – Seth Godin on the Tribes We Lead” video Others include readings from the text and another video.

Watch “TEDTalks: Seth Godin – Seth Godin on the Tribes We Lead” from the University Library. (THIS IS ON THE INTERNET)Write a 175-word review of the video (if you use direct quotes the post must be longer). This post must include support from at least one peer-reviewed source (your grade will be reduced if this requirement is not met). This post must include in-text citation(s) and reference(s) in APA format. In your post be sure to link to this week’s concepts and other resources.