Discussion topic

I need an answer for this discussion topic.

Topic 1: Unfortunately, you usually don’t have to look very hard to find a company/brand dealing with some sort of crisis. Discuss an example of a current crisis (one from the last two years) and discuss how the four crises characteristics relate to your example. Be sure to discuss an example that was not used in the text. Finally, what do you see as the company’s biggest mistakes and/or successes in handling this crisis.