Chapter 12 of your textbook, Managing and Using Information Systems: A Strategic Approach, provides an overview of knowledge management and business intelligence as they relate to organizational decision making. Read Case Study 12-2, “Business Intelligence at CKE Restaurants,” on pages 348–349 in the textbook and answer all three questions regarding CKE Restaurants’ (Hardee’s Restaurant parent company) decision to promote and distribute the Monster Thickburger based on insights derived from their business intelligence system:
- How does the business intelligence system (BIS) at CKE add value to the business?
- What are some tips for developing and using the BIS described in this case?
- Was the introduction of the Monster Thickburger a good idea or an example of information leading to a wrong decision?
Hey the link for the book is the following: This is the link of the text book and credentials to access the book.
Email : firstname.lastname@example.org
Then you click on “view your digital content” and you going to select “Managing & Using information Systems: A Strategic Approach” and select “access content” to obtain the information of the book.
- Guidelines for Submission: The case study must follow these guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and APA citations. Page-length requirements: two to three pages, not including cover page and references.