Factors To Consider When Internationalizing Heineken Case Study

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Factors To Consider When Internationalizing Heineken Case Study

Please notice that the case was written some years ago. Since the case publication, AB-Inbev acquired SAB Miller to increase its global dominance in the industry.Case 4: Heineken pages 129-133

Heineken remains an independent brewery company.1) Given the case and Breweries information, What are your considerations about Heineken internationalization model given national pride toward buying/consuming local beers?