From the problem definition statement opportunity outlined in week 2, start to develop a basic analytics program for phase one (business understanding) and phase two (data understanding) for the new business venture using the six phase CRISP-DM model. (Refer to user-story approach and conceptual architecture sketch in Chapter 4 of Agile Analytics (Collier, 2011).
Please produce no more than two pages including the rough architecture sketch. Consider this assignment to be no more than an indication of your early thoughts on the analytics program with emphasis on relating the problem to be addressed in the new venture to your business understanding and data requirements. Remember, this course focuses on leadership and leading the analytics-based program to address business problems and not as much on project management and technology.