How to Write a Marketing Plan and Polices & Procedures for Staff Paper

  • Marketing (50 points): A marketing plan and strategy is needed in order for a restaurant to be successful. Your group must outline the marketing plan and the strategy. The marketing must fit with the theme, concept, target market, etc. Your presentation needs to include sample marketing pieces. Marketing is more than saying you will use social media, you have to say how and what you will do to use social media. For example: We will have a promotional contest on Instagram to gain followers where someone can win a free dinner for 2 for sharing the post and tagging 3 friends in the original post. You will need to provide AT LEAST five different marketing strategies that you will utilize and approximate costs for each marketing strategy.

  • Polices & Procedures (50 points)
    Part of running and operating a successful restaurant requires having policies and procedures in place for your staff and business. You will submit in writing on the day of your presentation at least 10 (2.5 points/each) policies and 10 procedures for your restaurant. These policies are to be original and not copied from an online source.