Ivey Business Nicholas Woodman Role in Making GoPro a Market Leader Analysis

3 Full pages-10% originality in-text citations and works cited-outside research required.

  • use outside research no wikis, and outside research
  • provide specific proof and evidence: data…specific data to support your answers, must credits next to the data and proof
  • must use APA citation as Paraphrases; use in-text citations please list page numbers or paragraph number
  • Use at least 4 resources
  • Do not plagiarism

Note: Follow the instructions in the Case Analysis Memo to analyze the case and must be covered answering the questions below:

How was GoPro different from other players in the industry?

Discuss Nicholas Woodman’s role in making GoPro a market leader.

What type of innovation was the GoPro action camera? What made this camera successful when video cameras (camcorders) and smartphones already existed?

How did GoPro market itself? Can part of GoPro’s success be attributed to its marketing strategy? How did GoPro benefit from its marketing?

Please feel free to ask question if you don’t understand.