Jennys Popcorn and Humphrey Popcorn Competition Analysis

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Jennys Popcorn and Humphrey Popcorn Competition Analysis

Competitor Analysis

Who they are? Jenny’s popcorn; Humphrey Popcorn

What are their core competency?

What parts are they doing better than us?

Compare their advantage and disadvantage to us?

What are their vulnerabilities?

My company is Campbell’s Sweet Factory（ohio city）

Total 6 sides