Marketing and Communication

Marketing and Communication

Review Chapter 17 Marketing and Communication.

Population Health Creating a Culture of Wellness: David B. Nash, Raymond, J. Fabius, Alexis Skoufalos, Janice L. Clarke, Melissa R. Horowitz. ISBN: 978-1-284-04792-9

Discussion topic of this week is:

What is social marketing and its implication for healthcare practice and practices/institutions competition?