Marketing Principles Class and Marketing Ethics Case Scenario Assignment

Marketing Principles Class and Marketing Ethics Case Scenario Assignment

Format: computerized, 12 pt font, single spaced. Minimum 2 pages and maximum 3 pages.

Imagine your roommate is considering taking a marketing principles class and has really no idea what marketing is, what it is about, what topics are studied. Your job is to explain to him/her what marketing is about? What kind of topics (with a summary each entail) are studied? How are these related? What are the key takeaways when studying each topic marketing? What should he/she take out of the class. (Key takeaways and how you relate the different topics and themes are parts of the assessment in this question). Consider the marketing plan diagram in the marketing strategy, which could help you related the topics.

Explain to your roommate how assignments are integrated with what he/she is expected to learn. Then answer your roommate: Is marketing evil? Are there marketing ethics to be followed? Finally, reflect in short sentences your experiences of what you expected to learn versus what you studied and what you found surprising? Address every component of the question. You will be evaluated on your ability to relate the topics together, the accuracy of information presented, the depth of information and the creative style. Format: computerized, 12 pt font, single spaced. Minimum 2 pages and maximum 3 pages.