The purpose of this assignment is to analyse the barriers associated with entering a market and the ways in which these can be overcome.
You will be required to create a slide deck based on the Slide Deck Template (I am providing you in attachmentl) between 15-20 slides addressing the situation below. You then must write a transcript to support these slides in the notes section of the Slide Deck. Make sure you send me the powerpoint with the notes pages.
Using your own business / business idea or another start-up or early stage company, identify three markets to enter. These markets could include entering into a new industry; for example, your technology that was developed for the tourism industry that can be used for the sport industry. You could also consider entering into a new state or country as well as a new demographic.
Here are some basic guidelines for the submission:
• Introduction: Give a brief background of what the slide deck is about as well as a background about the business.
• Market Opportunity Analysis o For each opportunity, share the market research to justify why you have considered entering into the new market
• Market Opportunity Barriers o Highlight the key barriers for each of the opportunities that you may face when entering into that market.
• How to Overcome the Barriers o For each of the new market opportunities, identify 2-3 strategies that you could use to overcome the barriers of entering into the particular market.
• Conclusion / Summary
A minimum of ten (10) professional references (journals, reputable websites, government papers, etc.) are to be used. Please write your transcript in the notes to the slides.