My position in this project is the Market Analyst
You have to write two parts:
– Three paragraphs for each of the scenarios.
– One to two pages, double-spaced outlining your observations during the exercise (Detailed requirements helps you to write about it)
The purpose of this simulation is to place you in real-world ethical dilemma scenarios. You all work for WFH Supplements Company. Within your groups, each of you will be assigned one of four roles:
1. Market Analyst (if you are in a group of 5, two of you assume this role).
2. Product Manager
3. Product Development (lab scientist)
4. Financial Manager (CFO)
Your task throughout the next two days is to assume the responsibilities of your assigned role and work with your fellow group members through the ethical dilemma your company faces. Following the completion of the in-class simulation activities, you will also need to complete a write-up reflecting on your experiences through this simulation and how you handled the ethical dilemma. You will be expected to apply the ethical decision-making models and lessons learned from the case studies we covered in class to your decision making throughout the simulation. Keep in mind that often, there is no right answer. Ethical dilemma simulations are supposed to be difficult and make you feel conflicted, but the best way to work through them is to work together with your group members through it.
Scenario 1: New product, Immune System Booster
WFH Supplements Company is getting ready to release their new product, Immune System Booster, onto the market. The company intends to claim that they have developed a special and unique formula that reduces the chance of people catching colds by 80%.
Work with the group to write a 1 paragraph summary of the benefits of the product to be released to the public.
Scenario 2: Side Effects
Following tests with the product, 8% of people who took the supplements experienced intense nausea. If the product is going to be released on schedule, there is no time to go back to the lab and determine the cause of the nausea and how to prevent it. Delaying the products release may draw attention to this side effect, which could lower sales.
With the group develop a 1 paragraph executive summary on how to address the issue to deliver to the CEO tonight. All participants need to agree on its contents
Scenario 3: The Whistle Blower
Another researcher working in product development challenged the claim that the Immune System Booster works as it is intended to. They contend that the quality of the product is poor and the product has no effect on the immune system at all.
With the group develop a 1 paragraph executive summary on the whistle blower to deliver to the CEO tonight. All participants need to agree on its contents
Basic Instructions for written assignment
The basic instructions for this project are:
- Two Components: One page with each paragraph your group wrote for each of the three phases of the exercise.
- One to two pages, double-spaced outlining your observations during the exercise
- You should write this paper like you would write a business document, polished and error-free with a straightforward, clear style.
1. What was your role in the simulation? How did your role affect your decision making through the simulation? Did your role cause conflicts of interests given the situation at hand? How so? Would you have acted differently if you did not have the role you were given?
2. How did you work with your group mates to complete the paragraphs? Did you and your group mates have conflicting solutions to the ethical dilemmas at hand, both because of personal opinions and because of the roles you were given?
3. How did you use the ethical decision-making models and other strategies for navigating ethical dilemmas you learned in class to this simulation?
4. Does this simulation make you view companies and the people working within it differently? Why or why not?
5. If you had the chance to do it over again, is there anything in the simulation you would have done differently? Why or why not?
6. General thoughts and comments about the scenarios, roles, simulation as a whole, and your experience.