Watch the video on omni channel integration.
· Develop a digital (online and mobile), direct and social marketing communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.
· First, complete and upload the social media checklist. Second, what social media channels would you use and why?
· Third, how would you modify the messaging specific to digital (online and mobile), direct and social media? Provide an example to illustrate this point.