MKT500 Strayer WK9 Multi Channel vs Omnichannel Marketing Discussion Paper

Multi-Channel vs. Omnichannel Marketing

Watch the video on omni channel integration.

Question one

· Develop a digital (online and mobile), direct and social marketing communications plan to add to your IMC plan for the company or product you are working on in your hypothetical business.

Question two

· First, complete and upload the social media checklist. Second, what social media channels would you use and why?

Question three

· Third, how would you modify the messaging specific to digital (online and mobile), direct and social media? Provide an example to illustrate this point.