MKTG495 Temple University Memo for Brannigan Foods Case

Below are the Brannigan Foods Case Questions for inclusion in your group memo for this week.

  1. How would you analyze the

    Clark is using to determine his best “investment bets” for allocating resources?
  2. Which of the four managers’ proposals should Clark favor? Absent any resource constraints, which of the four departmental directions do you think is the most viable? Which is the second best strategy? Which is the least viable?
  3. If Clark chooses a

    strategic direction
    that favors only one department, what negative effects could this have on other departments? How can Clark mitigate the damage?
  4. What effects is the change in the strengths and weaknesses of competition having on the Brannigan’s division? How does this impact the investment decision?
  5. Given the information in the case, what strategic course do you think the division should pursue?