You did to me part one (I’ll upload it), I want to write 6 to 7 about:
Strategic Action and Corporate Level Strategy: ( I’ll upload Chapters 9-10 PP)
- Discuss the firm’s portfolio of businesses and illustrate how the firm creates (or attempts to create) value with its corporate-level strategy.
- Then, provide an in-depth discussion of one or two recent corporate-level strategic actions.Peruse Chapters 9-10 and focus on one or two of the strategies covered therein. Do NOT attempt to address all the topics covered in the course or all the strategic actions the firm has taken. What I am looking for is not breadth but rather depth. Provide a list of the things that the company has done, and then pick something that is typical of the methods this firm uses for expanding its portfolio of businesses. For example, you may discuss an acquisition, a joint venture, an international expansion, or restructuring.
- Discuss the pros and cons of these actions – did they create value?Why or why not?Provide suggestions on how these actions could have been better handled.Conclude with your educated assessment of the appropriateness of the firm’s current corporate-level strategy.Remember to use facts (i.e. data) in support of your arguments throughout.
Recommendations to the CEO:
- Look to the future and offer your assessment of where the firm should go from here.In the first section, you identified the key success factors in this industry, and in the next two sections, you analyzed the firm’s current strategic positions – now extrapolate (based on appropriate facts & concepts) and suggest what future strategic actions the firm should take so that it is positioned to possess and maintain these key success factors.
- Your recommendations should “follow” from the preceding analysis such that it should help the firm exploit the opportunities or eliminate the threats that you have identified. Your recommendations should also be in line with the firm’s strengths and weaknesses such that they should leverage the firm’s strengths or compensate for the weaknesses that you have identified previously.
- Stay away from basic marketing suggestions, such as “Improve your reputation” or “Advertise more” or “Offer better customer service”, etc.Also, avoid discussions of minor tactical moves.Instead, suggest strategic actions such as specific countries to expand into, specific firms to acquire, etc.For example, if a firm repackages a product, changes prices, adds a new feature, etc., these are generally not major strategic actions.Instead, these are considered tactical actions – smaller actions that adjust a current strategy.While these types of adjustments are important, they’re simply not what we’re focusing on in this class.We’re focusing on strategic moves – moves that are much larger and significant in scope.For example, if a fast food company like Burger King sees a trend toward low-carb eating, that company may add a new item to its menu.That’s a tactical move. What you want to focus on in your report is something more along the lines of Burger King buying the Atkins company, or forming an alliance with Atkins, or expanding into other countries without a low-carb trend.You do NOT want to simply recommend that Burger King increase its advertising or start a new campaign to emphasize its low-carb options; sure, that’s part of it, but not our focus here.
- Whatever your recommendations, summarize the reasoning behind each recommendation, and then explain what the effects of implementing this recommendation are likely to be. What are the risks involved with implementing your recommendations? What are some issues that may make it difficult to implement?Bolster your arguments with strategy concepts and empirical facts—this is where most students struggle.
this is my final step