Pricing Display Ads and Contextual Ads & Games of Online Display Essay

Pricing Display Ads and Contextual Ads & Games of Online Display Essay

Pricing advertising and publishing contracts for guaranteed contracts using demographic data Please provide a 1,250 word essay answering the following questions: What are guaranteed contracts in the media/entertainment industry as it relates to demographic data? How do media/entertainment companies price their contracts and value? Address the growing concern of guaranteed contracts and expectations of advertising performance as it relates to demographic data accuracy