1. Identify two stores at which you shop: one of which uses everyday low pricing, and another uses a high/low pricing strategy. Provide the facts/observations about the two stores to support your conclusions about pricing strategy of each store (i.e., why the store is EDLP or High/Low pricing?).
2. Do you think that each store’s chosen strategy is appropriate for the type of merchandise it sells and the market of customers to whom it is appealing? Provide arguments for your answer.