Quitting Smoking YouTube Commercial Discussion

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First, take a look at this advertisement: https://youtu.be/SfAxUpeVhCg

Based on the video that you just watched please answer the following questions:

  • What emotional appeal was used in this video?
  • Was it ethical/unethical?
  • Why or why not?
  • Because ice cream often melts when stylists take pictures of it, they use mashed potatoes instead of ice cream for their photoshoots.Is this ethical/unethical?
  • Why or why not?
  • What you see in the advertisements is not what you necessarily get when you go out to eat at a restaurant.Is it ethical/unethical for advertisers to try to sell their “best product” to customers, knowing the product might not look exactly like what was in their pictures?
  • Why or why not?
  • As a viewer of this advertisement, what ethical obligations apply to you when you come across such a message?
  • As a viewer of this advertisement, what ethical obstacles might make it difficult to abide to such obligations?
  • Do advertisers’ intents change whether their messages are ethical or unethical?If so, how?Please explain using examples from your above answers.

Next, take a look at this video: https://www.youtube.com/watch?v=Nte2Yt71ZQs

In that video, there were several “tricks” marketers use to make their products look more appealing.Based on what you saw, please answer the following questions:

Finally, please refer to this final video: https://youtu.be/M-HrTC8QCbM

Of the 10 misleading marketing tactics mentioned in this video, choose one, and answer the following questions for it.