Social Media Strategy Research Paper

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:

You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. Your strategy should be in the form of a 3-4 page paper, not including title page and reference page.
Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.
Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy.
The use of APA Style and at least 3 scholarly references published within the last 5 years is required.