1) Go to Sports Careers (Links to an external site.) and choose one of the overviews in sport that most interest you. Share what you have learned in your visit. How can you use this information about the different positions, roles and responsibilities to help you manage products and staff more effectively?
2) Comment on how you would choose among various promotion mix tools. Define integrated marketing communication. Give one practical example of how you might use this in your marketing plan due at the end of the course.