two part question

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two part question

PART 1. 400-500 WORDS. AT LEAST 3 REFERENCES WITH URL PLEASE. NO COVER PAGE NEEDED

  • The following are common organizational barriers to innovation and entrepreneurial behavior:
    • Lack of management commitment
    • Vague or missing measures of performance
    • No incentives for success
    • Penalties for failure
    • Resistance to change (desire to keep a narrow market focus or cling to present products)

    Conversely, the following are characteristics of organizations that encourage innovation and entrepreneurial behavior:

    • Supportive
    • Protective
    • Tolerant
    • Trusting
    • Sharing
    • Experimental

    Discuss your current organization or one with which you are familiar, whether local, regional, national, or international in scope, in terms of these negative and positive organizational traits as they relate to innovation and entrepreneurial behavior.The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.Your posting should be about 1 page (400 to 500 words) in length.

  • PART 2. 4-5 PAGES WITH COVER PAGE. AT LEAST 4 REFERENCES WITH URL PLEASE. YOU NEED THE INFORMATION FROM THE FIRST PART OF THE ASSIGNMENT THAT YOU JUST COMPLETED

  • Marketing and Customer Analysis

  • Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:
    • Market potential
    • Evidence of customer interest
    • Relevant buying motives and customer requirements
    • Present and potential competitors and overall competitive intensity
    • Short- and long-term market influences
    • Market changes presently taking place
    • External regulations
    • Market history and traditions
    • Present and potential obstacles facing the market
    • Market gaps to be filled
    • Opportunities for partnerships with other firms in the industry

    Evaluated the most viable market position for your new product, service, or business.

    Submission Details:

    • Submit your report in a 4- to 5-page Microsoft Word document, using APA style.