University of Business Uber Acquisition of Careem New Customers Essay

Individually you are required to write a short essay about the acquisition of Careem by Uber.Discuss how Uber should communicate with their new customers. Use materials and discussion that were learn in IMC classes in this essay.The word limits for this essay is 600. 10% plus/minus is allowed.Cases can be taken from the course text book.Alternative, there are case studies from