Week 5 Minimalist Ads Assignment

Below you will find a series of minimalist ads that use strong visuals to communicate a point. Using these same visuals, develop 5 headline ideas and use them for 5 separate ads that incorporate the following methods:

1. Understatement

2. Overstatement

3. Question

4. Command Headline

5. Any combination or other creative use of copy.

Some things to consider: don’t repeat in words what I am seeing – redundancy is boring. Your headline should enhance the message. The two together (visual and copy) should create a surprising effect with the reader and have them say: “I never thought of it that way”. It can also create an emotional response.

See attachment for creative.