Yelp Industry Research Paper

Conduct an external analyses

1. Identify the industry.

*Its products or services

*Key players

2. Environmental analyses of the industry

(Discuss at least two factors)

Economic factors

Social factors

Technological factors

3. Use Michael Porter’s Five Forces’ Model

*Risk of entry by potential competitors

Entry barriers

*Intensity of rivalry among established firms

Who and why

*Bargaining power of suppliers

Who and why

*Bargaining power of buyers

Who and why

*Threat of substitutes

Who and why

4. Andrew Grove’s sixth force

Who and why

5. Use the Industry Life Cycle Analysis model to identify the stage in which the firm’s industry finds

itself.