BUS128 Social Media Marketing Essay

Listen to the podcast and write an essay response and answer the questions below. Provide your analysis for how these well known brands use Instagram to communicate their company’s messages and brand.


How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (Links to an external site.)Links to an external site.

(For non-iTunes users, you can find this podcast on https://buffer.com/podcast (Links to an external site.)Links to an external site., search for the title of this podcast. You can choose a non-Apple based podcast player)

Assignment Expectations

Length: 2-3 pages, double spaced (not including cover and references)

  1. Summarize this topic
  2. Answer the questions
    1. What are the important aspects to social media marketing on Instagram according to these successful brands?
    2. How the strategies between these brands similar and different?
    3. What unique marketing tools did you learn from this podcast that you did not already know
    4. How can you see the future of marketing communication with platforms such as Instagram?
    5. Conclusion
  3. Cover page and references page, please cite any materials used including the above resources (APA or MLA format is acceptable)