Discussion 4.1 Press Releases and Earned Media Research and Analysis

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Discussion 4.1 Press Releases and Earned Media Research and Analysis

Utilizing the music-focused press outlet of your choice—Hypebot, Pro Sound News, Guitar Player, Jambase, Relix, Electronic Music, etc.—find one piece of editorial that was generated from a press release. Then, address the following questions/points:

  • Which best practices were followed in the creation of the press release?
  • In what ways (if any) did the editorial outlet adjust the press release to better align with their community?
  • Identify opportunities, if any, to improve the release that could have expanded its visibility.

You can use the press release of your choice as long as its related to the music criteria…