Milestone 2 Denny Restaurant Digital Marketing Paper

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Milestone 2 Denny Restaurant Digital Marketing Paper

Needs to be between 2-3 pages double spaced. Its on Denny’s restuarant.

II. Social Media Platforms: In this section, examine the social media platforms used by the brand you selected. Discuss how these platforms are used to support the brand’s digital marketing strategy.

  • Identify the social media platforms the brand uses and explain how they align to the brand’s target market

B. Describe how the brand uses each social media platform. Consider what the brand’s social media posts consist of or look like.

C. Describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms. In other words, how does a brand need to change a post between various social media platforms in order to communicate the same message?

III. Evaluating Digital Marketing Campaigns: Before recommending changes to a brand’s digital presence, review and analyze its current state. This analysis will help inform changes and improvements in the new media campaign.

A. Strengths 1. Determine which digital platforms would be most effective for the brand to use. Consider the overall brand, messaging strategy, and other marketing activities. Be sure to cite examples. 2. Describe what the brand is doing well on digital media. Support your response with examples.

B. Weaknesses 1. Identify a platform that the brand is currently using for marketing and could be improved or utilized more effectively. Support your response with examples. 2. Determine what the brand could improve on regarding its digital activity. Support your response with examples. 3. Describe how the brand could use research to better focus its digital activity.

*This is how I am getting graded. You don’t need to answer below.

*(Identifies the social media platforms the brand uses and explains how they align to the brand’s target market

Describes how the brand uses each social media platform

Describes how the brand must modify posts in order to accommodate the differing functionalities of social media platforms

Determines which digital platforms are most effective for the brand to use, citing examples

Describes what the brand is doing well on digital media, supporting response with examples

Identifies a platform the brand is currently using for marketing that could be improved or utilized more effectively, supporting response with examples

Determines what the brand could improve on regarding its digital activity, supporting response with examples

Describes how the brand could use research to better focus its digital activity)