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MKT450 University of Tampa CapSim Simulation Electronic Sensor Industry Report
- Search online to find comprehensive information about the US Electronic Sensor Business.
- Write a one page summary of the actual US Electronic Sensor Industry. This should be a general overview of the industry to demonstrate that you have a fundamental understanding of the industry.
- Use the CapSim slides as a source for page two of this assignment to complete the following tasks:
- Write one paragraph with a brief summary of how your company came to exist.
- List the five Customer Segments that exist in CapSim.
- List the four Buying Criteria that your customers use to make purchase decisions.
- Explain what DRIFT is and how you will address it in Capsim.
CapSim Power point slides are uploaded. I also uploaded the rubric for this paper.