San Jose State Community Profile and IMC Analysis Assignment
San Jose State Community Profile and IMC Analysis Assignment
WHO AND WHAT!
- Brief profile of the neighborhood
- Current image/perception about the neighborhood
- What your team needs to do
A) Community Profile
- Brief community profile.
- Current audience / market perception about the community
- Group observations and preliminary insights
- Team rationale and objectives:
- Your team’s IMC objectives for your chosen community/neighborhood
My team is volunteering to do the Egg Hunt Event at Besto Art Park from CommUniverCity – SJSU. We are doing crafting and registration. The plans are in the file attached. Neighborhood: around Besto art park. Mostly low income family and they are vietnamese, mexican familieshttps://www.sanjoseca.gov/Facilities/Facility/Deta…
