Svedka Vodka Case Study Analysis and Recommendations Paper

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Svedka Vodka Case Study Analysis and Recommendations Paper

1. Use Trend Line in Tableau to get a regression result of Dollarsales on total-ad. Examine the trend line of each brand and discuss which brands are significantly impacted by their advertising expenditures. The indicator is discussed in the assigned reading – “Multiple regression in marketing” (Hint: look at the p-value, R-square and slope)

2. Based on your analysis of the data, what recommendations do you have for Cuvelier regarding the marketing mix for SVEDKA?

Answer in word document.