Week 1 Introduction and Suggested Market Starbucks Global Strategy Paper

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Week 1 Introduction and Suggested Market Starbucks Global Strategy Paper

Using your current organization (Starbucks), assume the role of the strategic marketing manager.

Week 1: Introduction and Suggested Market

Your chief executive officer (CEO) has made the decision to expand the organization to an international market. She has asked that you identify a region or country that would be ideal for the organization. Based on the product that the organization offers, choose a region to recommend for global expansion. Construct a business letter to your CEO containing the following information:

  • A rationale for the chosen country or region
  • A discussion of its current economy and the impact that this economy will have on the organization’s global strategy
  • A discussion of the market for your product within this region and its impact on the organization’s global strategy
  • A discussion of the culture within the region and its impact on the organization’s global strategy.

1500 words – APA format – 3 References minimum with in text citations