Weekly Discussion
Using Business Source Premier, review the following articles:
Kermisch, R. & Burns, D. (2018). A survey of 1,700 companies reveals common B2B pricing mistakes. Harvard Business Review Digital Articles.
Mohammed, R. (2018). The good-better-best approach to pricing. Harvard Business Review, 96(5), 106-115.
Simon, H. (2017). Whole Foods is becoming Amazon’s brick-and-mortar pricing lab. Harvard Business Review Digital Articles.
Following your review, share a 500-word synopsis of the pricing strategies discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Pricing Strategy,” in mind. This posting should be completed using APA formatting (in-text citations and references).
